So, What’s the Difference?

I was preparing to photograph a young lady’s senior portrait session the other day. She had her yearbook with her from the school, and she and her mom were looking through it as I was getting ready. The mom said to me, “You can always tell which pictures are yours in the yearbook!” I said, “Really? How?” She replied, “I don’t know, they just look… so much better! Can’t say exactly what it is, but they stand out from all the rest.”

Then she asked me, “What’s with all the photographers around now who try to copy everything you do?” Now, I knew exactly what she was talking about, but I wanted to hear her perspective on it, so I asked, “What do you mean?” The girl chimed in and said, “There’s a whole bunch of brand new photographers and when you look at their work, they just try to copy all the poses and backgrounds and stuff that you do. A lot of them don’t even have studios and just shoot like, at the park and stuff.”

“Oh, and how do they do with that?” I asked. “Not very well. First, it’s lame that they just try to rip off your ideas, plus, you can tell that they just don’t ‘get it.”

“What do you mean by ‘They don’t get it’ ?”

“It just looks like they try to copy what you do, but you can tell they really aren’t as good because the pictures just look kinda lame….”

Well, they say that imitation is the sincerest form of flattery, but actually I knew exactly what they were talking about. There’s a whole new crop of “photographers” in the market these days who haven’t put in the years of training and apprenticeship to learn the craft the way I did when I was new to the field. I worked for other studios for 11 years before I felt my skill level was sufficient to hang out my shingle and advertise myself as a “professional photographer.” Now days it seems like having a website and a digital camera is all it takes. Heck, you don’t need to take time to learn posing and lighting and all that stuff! It doesn’t matter if the picture is too dark, or off color, or poorly lit… just throw a Photoshop effect on it and call it art… or, find a photographer that everybody likes and try to copy whatever he or she is doing. Most people won’t see the difference.

Sad, really. Having a digital camera doesn’t make you a “photographer” any more than having a stethoscope makes you a doctor. It’s good to know that most people can see and appreciate the difference, but sadly, too many people are getting really getting ripped off by those claiming to be “professionals” and delivering really sub-standard work disguised as “art”.

Here’s some things to look for when considering working with a professional photographer.

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Will You Be Sorry?

The Importance of the Print…

A big issue facing our children’s future is the lack of the printed image as a family legacy and heirloom. Years from now, your grandchildren will be going through the history of their parent’s (your children’s) past. Will they find neat looking round silver disks containing all the image of their parent’s childhood, only to find they no longer have the technology to open and view them? Think about how hard it is even now to view or convert old movie film from your parent’s past. Or, will all the photos from your child’s past be lost on discarded or non-functioning cell phones and computer drives?

Fortunately for us, our parents made prints from our childhood. These prints last longer and are the easiest media to view. They are the best way to preserve our history and heritage. The will not become instantly un-viewable if a few disk sectors become corrupt. Even if they begin to fade or age, you will have years to have them them restored and reprinted. They will not become lost to history in the blink of an eye.

Recently a friend told me he and his wife had all of the pictures of their child growing up on their laptop. The unthinkable happened, The laptop was stolen, and along with it, went all their baby photos and many other priceless memories. All they had left were the few prints they had made. Another family member told me about having all his children’s photos stored “safely” on an external hard drive. Well, one day when he went to add some more photos he found the drive had failed, and all the photos were, well, just gone.

With photography playing a larger part in our lives today, some people may think that the immediacy of Facebook somehow will take the place of an album of family photos, or the family portrait on the wall. What they fail to realize is that it is highly unlikely Facebook will even be around 20 years from now. We will have moved onto something else, and all those images and memories stored in the cyber world of Facebook will be long gone. As we progress in our lives, our photos and other memories of our past play a more significant role than we realized in our youth. It’s important that you help your children to understand this, and encourage them to “make those memories” or they will be lost forever.

Don’t let a “photographer” convince you that you want a disc of your images from your family or child’s portrait session. Insist on high quality prints, from a reputable studio, with a guarantee! Otherwise, your family’s heritage may consist of some pretty silver disks hanging over your sofa.

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Boudoir is Back? Hey, it never left!

Boudoir is Back!

There has been a resurgence around the country in the past year or two in “Boudoir Portraits”, beautiful, sensitive, and sensual portraits of women.

Spearheaded by a San Diego studio, The Boudoir Divas, which claims to be the “biggest boudoir studio in the world”, this style of photography has gotten media attention all over the world. Features in major women’s and bridal magazines, and stories on TV shows like GMA and the like, have breathed new life into this once popular style. Their motto is “Every woman should have a beautiful photo of themselves.

We couldn’t agree more.

At Dennis Kelly, creating beautiful, alluring portraits is what we do, always. So, while we’re glad to see a renewed interest in this glamorous style of photography, we can’t say we think it ever left. Interestingly, the main market for this style is split between brides to be, who use it as a tantalizing wedding gift for their grooms, and more mature women who want to celebrate the real beauty that comes with maturity. Ladies, we know how to make you look even better than you ever imagined!

Here’s an interesting third party link for any woman considering celebrating her “inner diva” with an alluring portrait: Considering a Boudoir Photo Shoot?

One new variation that has come out of this “rebirth” of the style is the idea of a “Boudoir Party.” The idea being you and several friends get together and have your sessions done at the same time, and make a fun evening out. We haven’t done one of these yet, but if you’re interested, give us a call and we’ll work it out!

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New Products for 2011!

One of the fun things we get to do over the slower winter months is to look for exciting new products we can offer our clients. The industry’s change to digital photography allows many beautiful new ways to display your cherished portraits. Here are a few new products we are excited to introduce for this season:

We at Dennis Kelly Photography strive to bring our clients the very best in Portrait Photography, and the very latest in beautiful, innovative products.

Call us today at 856-228-4399, and let us know how we can help YOU!

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Senior Portrait Season is Underway

We’ve begun booking senior portrait sessions for the Class of 2012!

This is the time of year when we get lots of questions about Senior Portraits and what’s involved, so we thought it would be a GREAT time to re-post some of the most Frequently Asked Questions that we get about senior portraits, and Dennis Kelly Photography:

There’s a lot to know about senior year. It can be confusing. As a father myself, I remember having a lot of questions about my kids’ senior year … college hunting, graduation, SAT’s, senior trip, etc.

One of the decisions you’ll need to make, if you haven’t already, is where to have your child’s senior portrait taken. You’ve probably heard a lot about Dennis Kelly Photography. Some things are true, like we do amazing work. Some are not, like it costs thousands of dollars to come here! So, here’s the straight answers to most of the questions we get about our studio and senior portraits in general.

How much does it cost? I’ve heard Dennis Kelly is expensive.

It’s really up to you. Although many of our clients love their portraits so much, they do spend a lot on them, we also have many clients that spend much less. We have portrait packages that start at just $269. Not exactly Wal-Mart, but you aren’t getting Wal-Mart quality here. If you compare how much we charge, you will find that our prices compare very favorably with other quality studios. Nationwide, our prices are actually lower than most studios of comparable quality. We do charge a session fee, which the school picture companies may or may not, but that is because we spend so much more time with each client. We find this is absolutely essential to get the quality and variety of images and natural expressions that we are known for. We simply won’t cut corners or hustle you out the door in 6 minutes to save a few bucks! What often happens is that our clients love their portraits so much they want to buy them ALL! We can’t really apologize for that. It speaks to the quality of work we do. Most clients buy in packages, and just like everywhere else, the more you buy, the better the value! When you compare the amount of time, effort and skill that goes into your session, most of our clients agree we’re worth every penny. But also realize that while we aren’t the cheapest,  we do have sessions and packages for almost every budget.

Everyone in your pictures look great, but I don’t look like a supermodel.

We make everyone look their best, it’s what we do. We know how to bring out your very best features, and our style is always interesting, fresh, and exciting. That’s what really separates a skilled portrait artist from the high volume, mass market photography companies. Dennis is really good at what he does! Have you ever seen a bad picture from Dennis Kelly?

Don’t you have to get your pictures from the school photographer?

New Jersey public schools are required by law to accept our pictures. You do not have to go to the school picture company, even for your yearbook portrait. Many schools get a kickback from the school photographer, so they would like you to think you must go there. But the school can NOT require or tell you where to go. We also will provide you with a yearbook glossy or digital file absolutely free with any package purchase, so you’re covered!

Are there all kinds of “hidden” charges?

Most studios DO charge extra for many things like special effects and retouching. Most of ours are included. A few special things, like removing braces, require a small extra charge, but we won’t nickel and dime you with extra charges like some studios.

There are two basic fees involved in the senior portrait process: Session fees, which are for taking the pictures, preparing the previews and the ordering appointment (these vary according to what kind of session you want), and portrait sales, which is determined by what you actually want to purchase in the way of prints, frames, albums, etc. The final cost is determined totally by what YOU want to purchase.

I’ve heard it’s difficult to get an appointment.

It depends on when you call. In the middle of the summer, you may wait 3 weeks or more for an appointment. Of course, there are always “holes” in our calendar that pop up due to rescheduling and such. If you can take one of our “next available” spots, we can often get you in even sooner AND we’ll discount your session. Ask for the “next available” special!  Dennis does photograph all sessions personally, and we do spend a lot more time with each session than most studios, so our calendar does tend to fill up, especially during the busier times.

I’ve heard Dennis Kelly doesn’t do “traditional” style portraits.

Not true! While we specialize in creative, fun, and exciting styles of photography, and offer dozens of different background sets and a full acre of outdoor portrait areas, we also do more traditional, classic style portraits too! And, we do them better than anyone! You can get the really cool, creative styles your senior wants, as well as the more traditional shots parents want and your school requires for the yearbook. We have drapes, tuxedos (with real shirts…not cardboard ones), and cap and gowns (if you want those). You’re covered!

Aren’t Senior pictures supposed to be awkward and boring?

Ah, NO! Dennis and the staff have lots of fun and are very laid back. Dennis is an International Award Winning Photographer. We love what we do. Everyone has a blast here. It’s much better than sweating in auditorium while you wait on the person in front of you. Plus, when you’re having a fun experience…it shows!!

I’ve heard Dennis Kelly can make anyone look good, he works “magic”.

Ok, you got us on that one! Don’t know about the magic part, but Dennis does know how to bring out the best in people.

Here’s how it works:

First, decide on the styles of portraits you are interested in. The different styles of sessions we offer are described in detail in the session guide you can download HERE.  Or call us, and we’ll send you one right away. Each session package has an associated fee. It does not include prints. The session fee is not a deposit toward your order. You can reserve whatever you want, and there are additional options, like beach portraits or activity portraits, that you can add as well. You can custom tailor your session to be exactly what you like.

When you call the studio for an appointment, you need to tell us which session you want to reserve, so you need to decide that before you call. We can’t reserve the proper amount of time for you until you tell us what you want to have done! You’ll also need to know your work and sports schedules for the next several weeks, so we can find a time that works for you! Also, when you schedule your appointment, Dennis’ time is then reserved exclusively for you, so you need to pay for the session time when you call. Have a credit card handy to reserve your time.

When you book your session, we’ll send you a confirmation and a guide book that will explain everything you need to know prior to your session. Things like what clothes to bring, hair and makeup, directions to the studio, and all the other things you’ll need to know to insure a great session are explained.

On the day of your session, we’ll give you a “Senior Product Guide” that explains all the packages and extra things that are available for you to order. (This is also available to preview in advance by download HERE) You can take it home and start to decide on what you’ll want to order once you see your previews.  You will be asked to leave a $250 deposit on the day of your portrait session. This deposit is applied 100% toward your order and is 100% refundable if you are not completely satisfied. You can order as little or a much as you want. After your session, we will schedule a time for you to come back in to view your images and place your order. This is usually about 1 to 2 weeks after your portrait session. All previews are viewed electronically in the studio. There are no “proofs” to take home.

You will be 100% satisfied with your senior portraits. If you’re not happy with your portraits when you see your previews, if the problem can’t be fixed, we’ll do more poses at no charge or refund your money. When you receive your finished portraits, if something isn’t right, let us know within 3 business days and we’ll fix the problem, even if we have to completely remake the order, or refund your money. You are never at risk of being dissatisfied.
It’s Easy to Make an Appointment. Follow These Simple Steps:

  • Choose your session combination. You can also select additional options to add to your session combination if you wish.
  • Call Dennis Kelly at 856-228-4399 and schedule your individual appointment. Studio times are reserved for you based on the session options you select. That’s why you must decide before you call.
  • Have a Visa or Mastercard available, you’ll need to pay the session fee to schedule your appointment. We can’t reserve studio time for you otherwise. (If you can’t use a credit card, call us and we’ll tell you what to do!)
  • Don’t put it off! Every year we have to turn seniors away who waited too long to make their appointments. Dennis photographs all sessions personally, and when his schedule is full, it’s full. Yearbook Deadlines are Right Around the Corner! Don’t be disappointed. Make your appointment today!
  • For more information: Visit our website at www.dpkellyphotography.com
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First Communion Portraits

Nobody can capture the memories of your child’s

First Holy Communion like Dennis Kelly

Book your individual session today! 856-228-4399

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Custom Graduation Announcements, Thank You Cards, and Party Banners!

Read on to learn about our brand new yard banner signs and a special limited time offer!

Click HERE to see ALL the available styles that are available and to get prices and more information on placing your order.

Dennis Kelly offers custom graduation announcement cards! These cards are printed on heavy card stock with a beautiful high-gloss finish. Each card design is customized with your pictures and your own information.
Use them for announcements, open house or party invitations, and thank you cards! They will be admired and saved by friends and family!
There are many styles to choose from!
Don’t settle for ordinary, boring graduation announcement!
Order your personalized photo cards today! 856-228-4399

This year we also have an exciting new product to introduce, Portrait Yard Banners!

These large, indoor-outdoor yard banners are printed on heavy duty vinyl canvas and are a great way to “Announce” your senior’s graduation party or open house. They also make awesome dorm room decor as a memento of their senior year when they head off to college! Available in two sizes, 28″x44″ and 15″x24″, these attractive banners will be a big hit with your family and friends!

Remember, Dennis Kelly Photography is the only place you can order these terrific looking graduation announcements and use a Dennis Kelly Senior Portrait on them. (Professional photographs are copyrighted and protected by law!)

Questions? Give us a call at 856-228-4399. We’re here to help!

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Looking for Senior Models

2012 Senior Model Team

The Dennis Kelly Senior Model Team is a way for you to earn special discounts on your senior portraits, while helping us show off the latest styles and reach members of your class!

Chosen models will be featured in our advertising campaigns, become official ambassadors of Dennis Kelly Photography, and appear on our Facebook page plus receive special incentives when their classmates come to Dennis Kelly for senior portraits!

We want to reach members of the Class of 2012 and tell them about what we do and what we offer, amazing Senior Portraits way out of the ordinary and significantly DIFFERENT from what they can get from the school picture company!
To do this, we want YOU to have the “Dennis Kelly Experience” so you can tell your friends and classmates about it.
We choose only a limited number of members from each school, so we cannot accept everyone.
We are looking for people who are fun, outgoing, friendly, and not shy about telling others about their experience here and who recognize Dennis Kelly quality, and can see and appreciate the difference in our work.

If you, or someone you know, would make a good candidate for the Dennis Kelly Senior Model Team, here’s what to do. First, review the information about the participation requirements here: Model Team 2012.

Then, have them fill out our simple online APPLICATION.

Must have an outgoing personality, great attitude and be involved in school activities (we do not choose our models by looks!)

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Preserve Your Family Legacy!

‘Tis the Season…
We at Dennis Kelly Photography wanted to take a moment to thank each and every one of our friends and treasured clients and to wish you all a Happy, Safe, and Joyous Holiday Season!

I was going though some old files and came across some old negatives I had from years ago.
These images of my Father-in-Law as Santa Claus, were taken almost 20 years ago. A large framed print of “Sleeping Santa” still adorns my home every Holiday Season. And the one of Grandpop Santa reading to my two boys always warms my heart.

My Father-in Law is now deceased, and these images serve to remind me of the awesome power of photography.

I had these, and a bunch of other old negatives, scanned and digitized, so that I can be sure they can be passed down to future generations.

It has been said that this generation’s visual legacy is at risk of being completely lost on a bunch of broken and discarded cell phones and failed hard drives. That would be too sad. Take some time to preserve and protect your family’s legacy… before it’s too late.
-Dennis Kelly

When it comes to preserving and restoring those special family memories, Dennis Kelly can help. We can scan, digitize, and even retore old, faded, and damaged photos to better than new condition. And it costs far less than you might think. Call us at 856-228-4399 and let us help you preserve your family’s legacy!

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Semi-Pro or Do It Yourself?

There is an explosion of “new” photographers entering the profession these days. I see their work often on Facebook and social media. Many of these newer professional photographers have little more than a digital camera and a very basic understanding of photography. Many of them offer a low cost session and “all the files” on a disk for a very low price so you can “print them out yourself.”

We can understand the appeal to many consumers who are attracted to the low prices these “new professionals” can offer. After all, they aren’t burdened with the overhead of a studio, insurance, education etc.  And the appeal of having “all the files” on a disk to print out yourself or share online sounds better than paying for individual prints from a studio, doesn’t it?

But, what are you really getting for your money? A fancy digital camera does not make you a good photographer any more than a stethoscope makes you a doctor. But, the sad thing is, many people do not understand or appreciate what a professional, with years of training and experience, really brings to the table. If you went to a fine restaurant and ordered a meal and they brought you out a bag full of ingredients for you to prepare yourself, do you think it would taste the same as if a 5 star chef cooked it for you?

Here is an image of a lovely young lady I had the honor of photographing lately. I thought it would be interesting to talk about some of the steps that go into making a professional portrait, and perhaps why you would want to hire someone skilled to create it, rather than just a friend with a nice camera.

Shot one is typical of what I see on Facebook and other social media sites more and more. This is an outdoor portrait in a lovely location, and is what you would get out of a modern digital camera set on “A” for automatic or “P” for program mode. It is sharp and well exposed. Today’s cameras are really a marvel of engineering. Even someone who knows nothing about photography could pick up a camera and get an image this good.

But let’s take a closer look… is it really good? There are deep shadows in her eyes, and the light, coming mostly from overhead, is making the pockets under her eyes and cheeks look very dark and strong. “Seeing” light is one of the most difficult things an aspiring photographer needs to learn. Some never learn to do it. Once I discovered how to “see” the light, my world changed. I now am constantly “aware” of light… all the time, everywhere I go, everything I look at, I am conscious of the direction, character, and quality of light all around me. It’s who I am.

So, the first thing I did here was to modify the poor light. The key to this is to make the light flattering, without looking artificial. In this particular case, I added some flash, off camera, to mimic what would have been ideal “natural” light, had it been there. I carefully adjusted the flash output to closely match the ambient lighting so as to keep the image looking balanced and natural. In other instances I may have chosen to use reflectors, scrims (to block the overhead light) or perhaps a combination of all 3. The key here for the photographer is 1st, to realize the light needs to be modified, and 2nd, to be able to control it accurately and quickly.

So, much better. Let’s zoom in and see how modifying the lighting on the subject has opened the deep shadows in her eyes and let us see her beautiful facial features.

But, we still have some problems. The color, while accurate, (she is standing under a tree that is filtering greenish light down from the sky) is hardly flattering. We don’t think of healthy people having bluish-green skin. The camera, on auto setting, will only record what is there. But by carefully adjusting the color settings, we can compensate for the unflattering color cast and produce a beautiful, warm appealing skin tone.

Much, much better… right? Hold on, we’re just getting started. Let’s take a closer look at our new and improved portrait.

Our addition of quality lighting to the subject has had some unintended consequences. Notice the somewhat unflattering shadow from her nose onto her cheek and from her hair onto her neck? Just because these are “natural” doesn’t mean they are good! There are also some messy looking fly away hairs around her head. And, while our subject in this case has a flawless completion, this would now be the time to fix any blemishes and perhaps soften the slight lines under her eyes.

Ok, now we’re getting somewhere!! Are you beginning to see that there should be a LOT more going into a professional photograph than just taking a sharp, clear picture?

Here’s what we’ve got now. Beautiful, right? But we’re still not done.

Our client really wanted to have her outdoor portraits done with some beautiful fall colors. Unfortunately, the area we had to work in hadn’t really started to show the brilliant oranges and yellows we typically think of when we think “Fall”. So, into Adobe Photoshop we go, where with some advanced masking and color manipulations, we can selectively change the green foliage to a more suitable color palette, without altering the skin tone or other colors. Also, our subject here is not in the least bit heavy or overweight. But notice how the loose fitting shirt is blooming out around her waistline and adding some pounds that aren’t there? That won’t do! A little bit of “tucking” of her shirt will give her back her truthful waistline.

Next, I used a technique photographers and painters have been using for centuries, called a “vignette.” Simply put, we often will selectively darken the edges or certain areas of the image in order to focus the viewer’s attention on the subject. Notice how, by slightly darkening the edges of this image, the feeling of depth and dimension is increased and your eye is drawn into the subject? It’s subtle, but important.

Lastly, there are a few distracting elements that were kind of bugging me a little. Minor things, but why not take care of them and make the image “picture perfect”?

So, here we go. Before and after. Most people will see a pretty obvious difference when shown side by side. But most people also would not see much wrong with the “before” image without the “after” image to compare. This is the level of technique and attention to detail that should be the mark of a true professional.

I hope you found this article informative and helpful.

Dennis Kelly

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